Founded in 2012, Coinbase today processes billions of dollars’ worth of cryptocurrency every week and has more customers than long-time investment giants Fidelity and Charles Schwab what Google is to search and Uber is to ride-sharing, Coinbase is to cryptocurrency. This is the story of the people who made Coinbase, per PitchBook, “one of the most valuable startups in the US,” including the stoic, preppy founder and CEO Brian Armstrong and the bitcoin-obsessed former lumberjack Olaf Carlson-Wee, who turned their backs on the first generation of wild-eyed Bitcoin prophets to build something more profound and practical - a company poised to be the next generation’s Goldman Sachs or JP Morgan Chase. An expert, story-driven account of how Coinbase won the cryptocurrency game and set itself up to lead the future of banking and blockchain-based trading.
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