![]() ![]() ![]() It brings in a whole new bunch of readers,” he explains. The same applies for bestsellers and non-fiction and non-fiction books. If you look at the classics, you will find that this is done all the time. ![]() “Backlist publishing has a lot to do with rejacketing books. While redoing the jacket with movie illustrations is just catching on in India, rejacketing books has been an age-old practice, CEO of HarperCollins, Ananth Padmanabhan, tells us. Earlier, his book Two States was rejacketed with the launch of the movie, and now, the same has been done with Half Girlfriend, which will hit the screens on May 19. In India, this trend seems to be picking up with none other than Chetan Bhagat at the helm. Whether it is the A Song of Ice and Fire series or The Hobbit, books took on a different avatar, as a marketing scheme that would be mutually beneficial to both the book and the movie. In the West, it has been a common practice for years now to rejacket books and relaunch them after a movie comes out. ![]()
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